Cash Cab Asia makes its debut across AXN’s regional footprint of more than 96 million households across Asia.
Cash Cab Asia is produced by Active TV in Singapore, with its format owned by ALL3MEDIA. A three-time Daytime Emmy winner for ‘Outstanding Game Show’, Cash Cab was first devised by Adam Wood and produced in the UK. Since then, several adaptations have been developed in Canada, Australia, US and other countries.
Unsuspecting passengers board a taxi and are quizzed on their general knowledge as they go to their destination. It’s the only taxi ride where every ride is a thrill! Cash Cab Asia airs starting on October 18, 2011, kicking off with a double-episode premiere. This begins its Tuesday schedule at 7:35pm, first and exclusively on AXN.
The reality series is hosted by the effervescent and ever entertaining Oli Pettigrew (on the photo), whose quick wits and charming banter guarantee more than a laugh or two.
If you think this is the same as Amazing Race, think again. It might take a little goal setting and running but it is entirely different. The game starts once the passenger gets into the Cash Cab, where Oli lays out the rules of the game. With special focus on general knowledge pertinent to the region, as well as pop culture, the questions increase in difficulty as they go along and every correct answer wins them instant cash!
The first four questions nets them US$50 each, with subsequent questions pegged at US$100 each. The contestants can salvage their chances by making use of a “Mobile Shout-out” (by calling someone for help) and “Street Shout-Out” (just rolling down the window and asking a random stranger).Additional bonus questions include the ‘Double Or Nothing’, where contestants can opt to either double their earnings or maintain status quo; as well as the ‘Red Light Challenge’ which kicks into place at a red light once the contestants hit the US$200 mark. If the contestants answer the multiple choice question correctly, they get to double their earnings! There’s a catch though, for if the contestants utilize their three lives before they reach their destination, Oli will boot them out of the cab!